Introduction

We, Shop4More (“Shop4More”, “we”, “our”, “us”), own, run, manage, and operate the website (https://www.shop4more.in/), associated mobile sites, mobile applications (collectively, the “Website/s”), which is an e-commerce platform and allows for users (“you”, “yours”) to exhibit, view and/or, purchase products, upload content, and effect financial transactions (collectively, “Services”). Some of our Services can be availed by non-registered users, and the full extent of our Services is available only for our registered users.

This Privacy Policy (“Policy”) covers how Shop4More or an associate company (as defined at law) handles digital personal data, however, you interact with our Websites. We respect your right to privacy, and accordingly, we provide you with this Policy, enabling you to know, access, restrict the processing of, consent to, and seek erasure of your digital personal data. As our Terms of Use (https://www.shop4more.in/offers/terms-of-use) provide greater details about the Websites and our Services, we urge you to review the same and take cognizance of the fact that this Policy is to be read in conjunction with such Terms of Use and form a binding agreement between us.

By clicking on “I ACCEPT” when you use, access, or download our Websites, across your devices, you have provided and we have recorded your consent for us to process your digital personal data. We comply with the provisions of the applicable laws, and we will only process your digital personal data in accordance with this Policy. If you have any questions regarding our privacy practices or the Policy, please reach out to us at [email protected].

  1.  What Personal Data do we have about you?
    As a user of the Website, you are required to submit the following data to us:
    1. Demographic Information – name, date of birth, gender, e-mail address, physical address;
    2. Financial Information – as a consumer, you will provide financial information to be able to conclude a transaction on the Website, and to process refunds; and, as a seller on the Website, you will be required to provide your financial information for settlement of funds;
    3. Search history – when you access our Website to search for products/ services offered by the sellers;
    4. Inventory of products/ services – as a seller, you can offer your products/ services using our Websites;
    5. Correspondence information – when you communicate with us via phone, e-mail, or otherwise, you may provide details about yourself, your products/ services, and any other information;
    6. Customer feedback data, any responses to surveys conducted by us, the information provided in a customer support event;
    7. Any wishlists, gifting details;
    8. Any subscription details.
      1. As a user of the Website, we collect the following data automatically from you:
      2. Device data – Internet Protocol address, log-in details, e-mail address, password, location of your device, device metrics (including usage, connectivity, errors or failures), detail of telecom carriers and internet service providers, SMS notifications – concerning OTPs;
      3. Shop4More service metrics – your interactions with our Services, preferred settings, occurrences of errors for your account, any uploaded images or files;
      4. Purchase and content history;
      5. URL, time stamps, products you have searched for or viewed, page response times, page interaction information (clicks, scrolling, hovering);
      6. Phone numbers are used to call our support teams.
        As a user of the Website, we may also receive data from other sources, about you:
        1. Updated delivery and address information – which we use to update your data;
        2. Data about your interaction with our Associate Companies;
        3. In case you use social media log-ins to create an account with us, we receive the information that you share with them, and have allowed it to be accessed by our Websites;
        4. Feedback about you from our sellers, and users, as the case may be.
      7. We may seek additional data from you to process a specific request from your end, on an exceptional basis, and we shall seek your express consent prior to processing such data received from you. You will have the right to withdraw your consent from the processing of such data, by us.

        When you use third-party services to connect with our Websites, you will be governed by the terms and policies of such third parties as well, on whom we exercise no control. We thereby urge you to familiarise yourself with the policies of such third parties before you proceed with availing their products and services.
  2. How do we use your Personal Data?
    1. Fulfilling Orders
      1. we use your data to accept, process, and deliver products and services, conclude financial transactions, and communicate with you on such orders.
    2. Personalization
      1. we use your data to provide you with customised recommendations of products and services, increase the efficiency of your user experience, and better our Services to you.
    3. Correspondence
      1. we use your data to correspond with you, across various channels, like phone, e-mail, and chat.
    4. Marketing and advertising
      1. we use your data to show ads that may interest you and share any promotional materials that you have signed up for.
    5. Shop4More Services
      1. we use your data to provide functionality, analyse performance, fix errors, troubleshoot, and improve the user experience of Shop4More Websites and also enable any single sign-on logins that you may have signed up for.
      2. Comply with legal obligations
        1. we use your data to comply with laws. For sellers, we may have additional requirements related to KYC, which is a requirement under the law.
  3. Cookies.
    We use cookies to provide you with a better shopping experience on our Websites and to understand how we can improve our Services and make improvements to provide better Services and display ads.
    We use operational cookies and advertising cookies for these purposes. If you are using a web browser to access our Services, you can block access to Cookies from their settings; the browser settings will provide information about how to prevent your browser from accepting new cookies.
  4. Advertising.
    Our Websites may have third-party advertising and links to other websites and apps. Third-party advertising partners may collect data about you when you interact with their content, advertising, and services. We provide ad companies with information that allows them to serve you with more useful and relevant Shop4More ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address.
  5.  Who do we share your data with?
    1. We share your data only as per the terms of this Policy, and we do not sell your data to others. Shop4More shares your data only as described below, and with its associate companies, who are either subject to this Policy or follow practices at least as protective or higher, as those described in this Policy.
    2. We share your data with:
      1. Third parties – as you can access products/ services offered by our sellers, we share your data with them, for the fulfilment of orders. We also engage with third parties, who are logistic partners, financial institutions for processing payments, risk agencies, and agencies who provide advertising and marketing assistance, business analytics, or customer support. We enter into valid contracts with these third parties, and they are obligated to handle your information, as per the terms of this Policy, and consistent with our instructions.
      2. Governmental requests and lawful purposes
        1. we may share your information with regulatory authorities, law enforcement agencies, and such other governmental agencies, to comply with legal requirements, protect our rights, or in the event of a merger, acquisition, or sale of all or part of our business. Other than what has been described hereinabove, you will be provided with a notice, on a best-effort basis, and you may be provided with an opportunity to choose not to share such data.
  6. Cross Border Data Transfers.
    Your information may be transferred to and stored in locations outside of the territory of India. We will do this only when the destination jurisdiction has an adequate and appropriate level of protection and where the transfer is lawful. When we transfer your personal information from your Home Country (country, state, and city in which you are present) to the Alternate Country (another country, state, and city), we will comply with our legal and regulatory obligations in relation to your personal information, including having a lawful basis for transferring personal information and putting appropriate safeguards in place to ensure an adequate level of protection for the personal information. We will also ensure that the recipient in Alternate Country is obliged to protect your Personal Information at a standard of protection comparable to the protection under applicable laws. We do not transfer your personal information to such countries for which we are not authorized under the applicable laws. In case of data of EU citizens, whenever we transfer personal information to countries outside of the European Economic Area or the UK, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection. We rely on European Commission adequacy decisions or use contracts with standard safeguards published by the European Commission. In case of data of Indian citizens, we abide by the guidelines and directions issued by the Central Government and do not transfer your data to such jurisdictions, we are not authorized to.
  7. How do we secure your data?
    We secure your data by maintaining physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of the user’s personal data. It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We take reasonable security measures and have industry commensurate technical and organisational measures in place to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, so we cannot guarantee absolute security. We urge you to ensure that when you access and use the Services, you ensure that access to it is limited to your exclusive personal use only, and that you do not share any passwords or access to others. 
  8. How long do we keep your data for?
    We keep your personal information to enable your continued use of our Services, for as long as it is required to fulfil the relevant purposes described in this Policy, and, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. Where we provide you with any Services, such as where you register, we will retain any information you provide to us at least for as long as we continue to provide that Services to you. If you withdraw your consent for specific purposes, we may not be able to give you access to our full Services, and such withdrawal shall not affect the legality of the processing of the personal data based on consent before its withdrawal.
  9. How can you request for deletion of your data?
     In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, you may reach out to us at [email protected]. Depending on your data choices, certain services may be limited or unavailable.
  10. What are your rights and duties?
    1. You have the right to:
      1. access, update, and correct the information you have provided to us;
      2. withdraw your consent;
      3. seek the erasure of your information available with us, subject to such conditions as permissible in law;
      4. have means available for grievance redressal;
      5. to nominate.
        1. You have the duty to: – comply with the provisions of the applicable laws;
        2. not impersonate another person, not suppress any material information;
        3. not to register a false or frivolous grievance;
        4. furnish only such information as is verifiably authentic, at the time of exercising other rights.
  11. EU General Data Protection Regulation and UK data protection regime
    1. legal basis for processing. Our legal basis for using your personal data includes:
      (i) performance of a contract, this includes using your data for handling your orders, communicating with you;
      (ii) our legitimate interests and interests of our users, this includes data we use to improve our Services, and when we detect and prevent fraud and abuse to protect the security of our customers, ourselves, or others, and when we provide you with interest-based advertising;
      (iii) use your consent to process your data for any specific purposes;
      (iv) to comply with legal obligations. These form our legal bases for the processing of your data.
  12. Protected Users.
    1. Our Services are not intended for children and are aimed only at persons who have attained the age of majority in their jurisdiction. We sell children’s products for purchases to be made by adults, their lawful guardians. We do not knowingly collect or use personal information from children under this age. If you believe we have collected information from a minor, please contact us immediately at [email protected]. If our Services are being availed by a person with a disability (as defined under the laws of the land), then the lawful guardian of such persons is required to provide us with their verifiable consent, and it is the duty of the person to communicate to us of such access.
  13. Links to third-party websites.
    1. Links to third-party advertisements, third-party websites, or any third-party electronic communication service may be provided on the Website which are operated by third parties and are not controlled by, or affiliated with, or associated with, Shop4More unless expressly specified on the Website. Shop4More is not responsible for any form of transmission, whatsoever, received by You from any third party website. Accordingly, Shop4More does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such third-party websites, nor does Shop4More control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages, or other materials available on such third-party websites. The inclusion or exclusion does not imply any endorsement by Shop4More of the third-party websites, the website’s provider, or the information on the website. The information provided by You to such third party websites shall be governed in accordance with the privacy policies of such third party websites, and it is recommended that You review the privacy policy of such third-party websites prior to using such websites.
  14. Security & Retention.
    1. The security of your Personal Information is important to us. Shop4More strives to ensure the security of Your Personal Information and to protect Your Personal Information against unauthorized access or unauthorized alteration, disclosure, or destruction. For this purpose, Shop4More adopts internal reviews of the data collection, storage, and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where Shop4More stores Your Personal Information. Each of the Shop4More entities shall adopt reasonable security practices and procedures as mandated under applicable laws for the protection of Your Information. Provided that, Your right to claim damages shall be limited to the right to claim only statutory damages under Information Technology Act, 2000, and You hereby waive and release all Shop4More entities from any claim of damages under contract or under tort.
    2. If you choose a payment gateway to complete any transaction on the Website, then Your credit card data may be stored by the payment gateway (and not by Shop4More) in compliance with industry standards/ recommended data security standards for the security of financial information such as the Payment Card Industry Data Security Standard (PCI-DSS).
    3. Shop4More may share your Information with third parties under a confidentiality agreement which inter alia provides for such third parties to not disclose the Information further unless such disclosure is for the Purposes. However, Shop4More is not responsible for any breach of security or for any actions of any third parties that receive Your Personal Information. Shop4More is not liable for any loss or injury caused to You as a result of You providing Your Personal Information to third party (including any third-party websites, even if links to such third-party websites are provided on the Website).
    4. Notwithstanding anything contained in this Policy or elsewhere, Shop4More shall not be held responsible for any loss, damage, or misuse of Your Personal Information if such loss, damage, or misuse is attributable to a Force Majeure Event (as defined below).
    5. A Force Majeure Event shall mean any event that is beyond the reasonable control of Shop4More and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorized access to computer, computer system, or computer network, computer crashes, breach of security and encryption (provided beyond reasonable control of Shop4More), power or electricity failure, or unavailability of adequate power or electricity.
    6. While We will endeavor to take all reasonable and appropriate steps to keep secure any Personal Information which We hold about You and prevent unauthorized access, You acknowledge that the internet or computer networks are not fully secure and that We cannot provide an absolute assurance regarding the security of Your Personal Information.
    7. You agree that all Personal Information shall be retained till such time required for the Purpose and/or required under applicable law, whichever is later. Please note here that the Non-Personal Information provided by You will be retained indefinitely.
  15. User discretion and opt-out.
    1. You agree and acknowledge that You are providing Your Information out of your free will and informed consent. You have an option not to provide or permit Shop4More to collect Your Personal Information or later on withdraw Your consent with respect to such Personal Information so provided herein by sending an email to the grievance officer of Shop4More on [email protected] or such other electronic address of the respective Shop4More entity as may be notified to You. In such a case, You should neither visit any Website nor use any services provided by Shop4More entities nor shall contact any of the Shop4More entities. Further, as a consequence of Your consent withdrawal, Shop4More may not be able to deliver products to You, upon Your order, or Shop4More may deny You access from using certain services offered on the Website. In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, you may reach out to us at [email protected]. Depending on your data choices, certain services may be limited or unavailable.
    2. You can add or update Your Personal Information on a regular basis. Kindly note that Shop4More is at liberty to retain Your Personal Information that you had provided previously through informed consent.
  16. Grievance Officer.
    1. If you find any discrepancies or have any grievances about the collection, processing, storage, use, disclosure, and transfer of Your Personal Information under this Privacy Policy, please contact our designated grievance officer. E-mail: [email protected]
    2. The details of the grievance officer may be changed by us from time to time by updating this Privacy Policy. You are duty-bound to exhaust the opportunity of redressing your grievance through us before approaching the Board, referred to in clause 16 of this Policy.
    3. Complaints to the Board. You may make a complaint to the Data Protection Board of India in case you feel there has been a breach in observance by us of our obligations, as per the provisions of the applicable law, in such a manner that is prescribed in the law.
  17. Changes to the Privacy Policy.
    1. We may update this Privacy Policy to reflect changes in our practices and offerings. When we make significant changes, we will provide notice through our Website/s, via e-mail. The version was last updated on _________, and archived versions can be obtained by contacting us.